Changing the debate about Recreational Vaping and the new ‘nicotine economy’
Vaping in the UK is only viewed in proportion to the immense harms of smoking. The explosion of recreational vaping in non-smokers, particularly young adults, is overlooked. The growth of recreational vaping is not accidental and needs separate consideration from the needs of smokers.
We want to detach vaping from smoking and stimulate a fresh debate and action to prevent the deliberate creation of a new product sector which packages nicotine in vapes, pouches and snus as a lifestyle product for recreational use by young people.
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Vapes positioning as a lifestyle product was the key their success - Sunak has more to do to prevent them becoming a popular recreational addiction.
A new nicotine economy is being deliberately created under the guise of helping smokers quit, with the aim that nicotine vapes and pouches become just another ‘acceptable’ societal addiction like alcohol and gambling. It must be stopped in its tracks.
Essential reading if you want to give up something this New Year! If not, this is simply a fascinating insight into addiction and un-addiction.
Check out this compelling film short by Joe Woof which brings the voices of young people into this debate and takes a critical look at the influence of industry and misinformation about harms.
Our September 2023 Policy Brief which proposes all vapes be treated like cigarettes and 6 recommendations for government to help prevent recreational vaping in non-smokers.
Joe asking question to Parliament about young people and vaping as part of Sense about Science Evidence Week, where ordinary citizens get to ask parliamentarians about their concerns