Vapes positioning as a lifestyle product was the key their success - Sunak has more to do to prevent them becoming a popular recreational addiction.

A new nicotine economy is being deliberately created under the guise of helping smokers quit, with the aim that nicotine vapes and pouches become just another ‘acceptable’ societal addiction like alcohol and gambling. It must be stopped in its tracks.

Essential reading if you want to give up something this New Year! If not, this is simply a fascinating insight into addiction and un-addiction.

Check out this compelling film short by Joe Woof which brings the voices of young people into this debate and takes a critical look at the influence of industry and misinformation about harms.

Our September 2023 Policy Brief which proposes all vapes be treated like cigarettes and 6 recommendations for government to help prevent recreational vaping in non-smokers.

Joe asking question to Parliament about young people and vaping as part of Sense about Science Evidence Week, where ordinary citizens get to ask parliamentarians about their concerns

This project is part of a new long term research project which explores how companies employ chemically addictive ingredients or psychologically addictive techniques in mainstream products to not just entice us, but addict us.