Our aim

Concerns about vaping are currently only debated in proportion to the immense harms of smoking. The explosion of recreational vaping in non-smokers is not accidental and needs separate consideration from the needs of smokers.

This project aims to stimulate a fresh debate about the deliberate creation of a new nicotine economy focused on vaping for recreational use and its impact on public health and society.  

Action on Recreational Vaping is a project initiated by UK not-for-profit SocietyInside. It is part of a larger piece of work on The Addiction Economy which seeks to understand the development and strategies of products which do not seek just to entice individuals to use their products, but to use addiction maximising techniques to fully addict them.  We would like to learn the lessons from smoking, social media, opioids, gambling, computer games and vaping.

SocietyInside is a UK based not-for-profit company focused on the promotion of a pro-society approach to innovation and regulation rather than, as currently, one focused on innovation primarily for the making of money or scientific kudos. For more of on our work see www.societyinside.com