Stimulating a fresh debate and action about recreational vaping and the deliberate creation of a new nicotine economy

Concerns about vaping are currently only debated in proportion to the immense harms of smoking. The explosion of recreational vaping in non-smokers, particularly children and young adults, is not accidental and needs separate consideration from the needs of smokers.

Our work here aims to stimulate a fresh debate and action to prevent the deliberate creation of a new product sector which packages nicotine as a lifestyle product for recreational use.

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